ShopMy vs. LTK: a guide for fashion creators.

01

ShopMy or LTK: which should a fashion creator choose?

Consider ShopMy first if curated recommendations and direct brand conversations are central to your work. Consider LTK first if you want to build a regular publishing presence within its shopping community. Both offer affiliate linking and brand opportunities. These are starting points for a trial, rather than an earnings ranking. See the documented features from ShopMy and LTK.

For an outfit creator, start with a concrete question: “Can my follower find the exact trousers, understand the fit, and reach the right retailer?” Then ask whether you can maintain that experience every week. Your best platform is the one that supports those tasks and produces useful results for your audience.

02

ShopMy vs. LTK at a glance

Feature sources: ShopMy creator overview, LTK creator overview, and LTK link sharing. The final row is our suggested evaluation, not a platform claim.

A catalogue count cannot tell you whether the five pieces in your next outfit are commissionable in your audience’s country. Check the exact destinations, including product-category exclusions, before letting network size decide.

03

Can you join with a small following?

Both platforms review creator applications. ShopMy’s guide describes a typical minimum of 1,000 followers, with applications assessed individually. It also looks for product-sharing activity and an engaged audience. That number is a guideline, not a promise of acceptance. Read ShopMy’s application guidance.

LTK’s general creator page asks for consistent original content and an engaged, growing audience. Its UK FAQ specifies 5,000 followers for applicants outside the US and Canada. Check your regional application page instead of treating a threshold from another market as universal. LTK creator criteria · LTK regional FAQ.

While preparing an application, make several complete outfit posts: clear photographs, specific product names, useful fit notes, and evidence that you answer shopping questions. That work remains useful whichever platform accepts you.

04

Which pays more: ShopMy or LTK?

The higher-paying platform for you depends on the commissionable products people buy and the orders that are attributed and approved. A headline commission range cannot establish the winner for your account.

ShopMy documents an 82/18 revenue split in one compensation model, with its share already reflected in the displayed creator rate. It also describes a brand-paid model where nothing is deducted from that shown rate. Do not subtract 18% again from a displayed ShopMy rate. ShopMy’s revenue-share explanation.

LTK’s UK guide says retailers set their commission rates and that payment timing takes the brand’s return period into account. Use your account’s current product-level rates and reporting rather than a general earnings claim. LTK’s commission and payment guidance.

For your own review, divide approved commission by product-link clicks from the same reporting period. Keep pending orders separate until they settle. Also record your time: a small increase in earnings may not justify several extra hours of duplicate publishing.

05

Compare earnings using your own numbers

This calculator holds traffic and average order value equal so you can isolate the effect of commission rates and approved orders. Replace the example with your own assumptions. It does not predict either platform’s performance or additional discovery traffic.

Formula: product-link clicks × approved-order rate × average commissionable order value × displayed commission rate. “Approved orders” means attributed purchases that remain eligible after returns and other adjustments. The estimate excludes paid campaigns, taxes, and currency-conversion costs.

06

Test the decision with one complete outfit

Use a five-piece look to evaluate the whole journey before moving your archive. A jacket, top, trousers, shoes, and bag expose more practical differences than comparing platform homepages.

1. Check all five destinations.Record whether each exact product is available, commissionable, and suitable for your audience’s region. Label substitutes clearly.
2. Time the publishing work.Include making links, adding images, tagging products, and writing sizing notes. Count future maintenance as part of the job.
3. Open the page as a follower.Start in your social profile’s mobile browser. Find the trousers, read the size note, and open the correct colour at the retailer.
4. Record results separately.Track product-link clicks, approved orders, commission, and minutes spent for each platform. Separate traffic you send from any platform discovery traffic where reporting allows.
5. Repeat before committing.Try several comparable looks over a month, then revisit earnings after orders settle. Different dates, products, and audiences make this a practical trial, not a controlled experiment.

If using multiple platforms, check your creator and campaign agreements first. Keep the link provider recorded beside each item so later edits do not mix reporting sources. For the page itself, use our shop-the-look publishing guide.

07

Where does Sidefold fit?

Sidefold gives your shoppable photos a publishing home. You add images, place product markers, write item notes, and attach the retailer or affiliate URLs you already have. Sidefold preserves those destinations and records consented product-link clicks.

Your affiliate provider still handles approval, purchase attribution, commission rates, and payouts. Keeping a URL intact does not guarantee commission: use destinations your provider permits on that surface and verify the full journey.

This becomes useful when you want outfit posts beside your own paid wardrobe guide, photo story, or download in a creator shop. If an affiliate platform’s storefront already does everything you need, an additional publishing tool may add little. If you want that broader body of work together, explore Sidefold shoppable posts and the fashion creator workflow.

For the next decisions, compare link-in-bio hubs and shoppable posts, or follow our guide to turning your styling method into a paid capsule wardrobe guide.

08

ShopMy vs. LTK questions