How to share product links from an Instagram post

01

Collect the exact products

List every item you plan to mention, the retailer destination, and the details a visitor would ask for: size, shade, model, or an alternative if the original is unavailable. Open each URL yourself on a phone before publishing.

Keep the list focused on the post. If you show one outfit, make that outfit the first collection rather than sending people to a generic store page.

02

Make a page that matches the post

Create a Sidefold shoppable post for the look or recommendation. Give the page a specific title and add the image and product links so visitors can connect each item with what they saw on Instagram.

Use labels people can scan: “linen shirt,” “black shoulder bag,” and “white trainers” are more useful than “item 1” and “shop now.” Add fit or usage notes when they affect the choice.

• Keep the same product order as the photo or video where practical.
• Check that each link opens the intended item, not a retailer search page.
• Update unavailable items or mark them clearly.

03

Disclose affiliate relationships

If you may earn a commission from a product link, tell visitors clearly before they click. Sidefold shoppable posts include paid-link disclosure; make sure your own Instagram content and any retailer or program requirements are handled as well.

Do not promise a price or availability that you cannot keep current. Product pages and inventory change outside Sidefold.

04

Share a route people can follow

Put the shoppable post on your Sidefold creator page and link that page from your Instagram profile. In the Instagram post, use a short instruction that matches the destination, such as “The outfit links are on my profile page.”

Before you publish, try the route yourself: Instagram post → profile → Sidefold page → correct product. If any step makes you guess, revise the label or order.