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Calculate engagement by followers or reach, include the signals you actually track, and copy a transparent result for your media kit.
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Engagement rate by followers
0.00%Add your audience size
0 engagements÷0 followers× 100
Includes likes, comments, saves, and shares. The result is arithmetic, not a universal quality score.Use comparable posts
Average at least 10 recent posts of the same format. A Reel and a static post can have very different reach, so mixing them makes the result harder to interpret.
Engagement is context
This calculator shows arithmetic, not a universal quality score. Niche, audience size, format, paid distribution, and campaign goals all affect what a useful rate looks like.
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